ALTA seeks to amplify the industry’s voice on national issues

With the current challenges the industry and country face, it was a really good opportunity for ALTA to catch up yesterday. when we (RHA) joined forces with other trade bodies to create the Alliance of Logistics Trade Associations (ALTA) the logic was simple – a united industry voice can carry more weight than a collection of separate ones.

The idea is to campaign together on the issues that matter to logistics as a whole where our collective voice can get more traction. It’s important that governments, regional bodies and other stakeholders see this interconnective voice working together to support supply chains deliver economic growth.

It’s also crucial that each association retains their own distinct voices and independence. We collaborate where it makes sense to do so – the recent 90/180 work is a recent example – but there's no expectation that everyone has to row in the same direction on everything.

When associations lobby collectively, they're still free to push separately for whatever their members specifically need.

This approach mirrors the logistics sector – a complex industry with diverse, sometimes competing requirements that have found ways to coexist. ALTA reflects that reality rather than trying to iron it out.

This means we work together when it's useful, and we don't when it isn't. The alliance is stronger for that flexibility, not weaker. And that, to my mind, is what collaboration looks like in practice.